What You'll Do:

We’re looking for a strong content marker to take full responsibility of our content marketing strategies including social media, blogs, website, and lead generation. Our ideal candidate has a writing background and strong bilingual writing abilities (Chinese & English). He/she is familiar with content marketing and up-to-date with latest cultural and marketing trends, and comfortable adopting new technologies. Ultimately, he/she would represent the tone and voice of our overall brand.

Responsibilities include:

• Develop deep understanding of customer segments and appropriate tone and manner to represent our brand
• Be the gatekeeper of all our communication materials
• Owner of all internal and external facing content (bilingual) including website, emails, and social media content
• Design content marketing strategies and set short-term goals Manage day to day content production processes and promotion
• Report results for content marketing initiatives
• Develop, maintain and deliver on editorial calendar Improving SEO performance
• Optimize content considering appropriate goals (e.g. SEO, Google Analytics, and conversion)
• Develop deep understanding of our customers and generate content ideas to increase customer engagement
• Ensure content alignment with overall branding and marketing strategy

You'll be a Good Fit if you have/can/are:

• Bachelor’s degree in marketing, journalism, or related field.
• Track record of strong writing skills in both Chinese and English.
• Data-driven, love experimentation, and highly analytical.
• Experience driving SEO initiatives and working with SEO tools.
• Passionate about developing customer-centric content.
• Proficiency with Google Analytics, social media analytics.
• Excellent written and verbal communication.
• Experience owning content marketing pipelines end to end.
• Familiarity with latest technologies (e.g. AI content generation tools) a plus.

Responsibilities include:

• Perform project development including system design and software programming
• Design, develop, test, deploy and maintain reliable and scalable frontend/backend product modules and components
• Ensure code quality
• Write unit test cases, including extreme cases, usability and reliability tests
• Work closely with operations and product manager to define requirements and needs

You'll be a Good Fit if you have/can/are:

• 3+ years of experience of web frontend (Preferably in ReactJS/ VueJS/NextJS) and backend (Preferably in NodeJS / NestJS) development
• Solid experience with Restful API design and development, unit testing and version control
• Knowledge in MYSQL, PostgreSQL
• Experience in CI/CD pipelines will be an advantage
• Strong desire to learn new technologies
• Ablity to work under pressure and be self-motivated to fit with changes
• Can work independently as well as work as a team
• Innovative, self-motivated, well-organised and with strong problem-solving skills
• Good command of written and spoken English and Cantonese